The short answer
Pitching an OTT series takes a clear proposal and a submission route the streaming platform accepts. Establish that route first. Then tailor the introduction to the platform’s audience, its commissioning brief and the way your story sustains episodes.
Can you send a series straight to a platform?
Check the recipient’s official policy. Netflix says it accepts pitches through certain industry professionals who already have a relationship with the company. It declines unsolicited material. For another platform, check that platform’s instructions before sending anything.
How do you show why the story needs a series?
Explain what keeps generating decisions after the opening hook. In Gamer Girls, a gifted player forms her own team after losing her place. A single tournament gives the team a goal. The cost of staying in the game, the sponsor’s choices and the rival captain give individual episodes different pressures.
For a vertical series, show how one episode opens, what changes in it and what makes a viewer continue. Shape the proposed structure around the specific brief.
Explore the Gamer Girls series conceptWhich version of the deck should you send?
- Lead with a short introduction covering premise, language, format and intended audience.
- Have a fuller deck ready with characters, season movement, selected episode beats and concept imagery.
- For a platform-specific version, bring the relevant audience and viewing experience forward.
- State whether you want development, a production commission or a discussion about an existing original.
What can Pixel Bakers help with?
Bring us at least a treatment for a pitch package. We can develop the short and full decks, tailor a version for a particular brief and create an AI teaser or poster when it helps the story.
If you want help approaching a platform, we discuss that separately for the particular project. Preparing materials carries no promise of an introduction, review or commission.