The short answer
Approach a producer with a story they can picture and a specific reason you want to work with them. Start with a short introduction, follow their submission instructions, and have a treatment and fuller project deck ready for the next conversation.
What belongs in the introduction?
Name the format, the protagonist, the choice they face and the cost of that choice. Then say what exists and what you want the producer to consider.
Here is a possible introduction for one of our originals. “Racer — Track Breed is a sports drama series in development. A veteran motorcycle champion returns to the national circuit to keep his academy open. He must field a team while a better-funded rival can recruit his riders. We’re looking for a producing partner and can share the project deck.”
See how Racer introduces its worldHow do you find the right approach?
Look for a producer whose work gives you a concrete reason to write. A series they developed for the same audience is a better starting point than a compliment that could go to anyone. Check how they accept projects and use that route.
A project market is another route when your material fits its selection process. India’s 2025 WAVES Film Bazaar included a Co-Production Market for selected projects. A new edition has its own eligibility and dates.
What should be ready if they ask for more?
- A short deck that lets a reader retell the premise after one reading.
- A treatment that shows the dramatic progression, including where the story goes.
- A fuller project deck with characters, tone, audience and planned production approach.
- Clearly labelled concept art or a sequence test when a visual question warrants it.
How do you end the pitch?
Ask for one attainable next step. For example, ask whether the producer would read the treatment with a view to developing the series together. That gives them a decision they can make.
If they request the treatment, send the version you described, with the project title and a contact on it. Keep a record of the version and date so the next conversation starts from the same material.
